I am currently SVP, Creative Director at Manifest, a highly-awarded content marketing agency. Over the course of my five-year tenure, I’ve worked on Aflac, the Paper and Packaging Board (think “Got Milk?” but for paper. A perfect fit for a notorious letter-sender like me), AARP, MSC, Primrose Schools (I helped win the business), internal initiatives, and as many new business pitches as they’ll let me get my hands on.
Prior to joining Manifest, I was a Global Content Lead for IBM Services, IBM’s consulting arm. There, I helped translate the complexities of digital transformation into plain and enticing speech, hunt down the most interesting stories buried inside the sprawling global organization, and introduce blue-bleeding lifelong IBMers to a more modern way to market.
Before that, I was an Associate Creative Director and Copywriter at Publicis North America's New York office. During my 5+ years there, I touched many pieces of business - Red Lobster, Metamucil, Citibank, Hilton Honors, Aflac, Ad Council, Axa, Garnier, Ray Ban, Champion, and Hot Pockets. I've also graced the hallways of Razorfish, DeVito/Verdi, Merkley + Partners, KBS, and BBH.
How'd a Yale history major find herself in the wild and wooly world of advertising and marketing? A bachelor's thesis on an eponymous vaudeville star, a few years working in museums, and the dawning realization that what I loved about studying culture could be put to practical application by making it. During evening ad classes at SVA and 101 The Ad School, I assembled the body of work that helped prove my conceptual chops. I've been seducing the public with sound arguments beautifully stated ever since.
Want to learn more? Get in touch at eva dot heinzen at gmail dot com, or via the contact button or social nets linked below.